The Journal

IPKO 3G dust TV ad

This is a series of TV advertisements that were done for IPKO to advertise the next step in telecommunication technology which is 3G. The idea was to make not one, but a number of short and cute advertisements that show the main benefit of having 3G, which is the speed of data transfer.

In this one, a dude, while walking, takes out his phone to check out something, and is met with a tornado like phenomenon, and he holds on for dear life. The data speed is the culprit in this scenario, whereby it is so fast you have to hold on tightly.