The Journal

IPKO 3G tree tv ad

This is a series of TV advertisements that were done for IPKO to advertise the next step in telecommunication technology which is 3G. The idea was to make not one, but a number of short and cute advertisements that show the main benefit of having 3G, which is the speed of data transfer.

For this particular one, a regular guy with a smartphone was depicted as experiencing hurricane like winds as soon as he takes out his phone. This directly connects the act of the phone with the gushing of the winds, therefore communicating that 3G is fast.